
Bottom line: For importers, Cui Dongshu's 24 August full-year 2026 export forecast of 12 million units is not just a total — the real signal is a shifting power mix: BEV and PHEV share keeps rising, meaning the pool of orderable export models is widening, but so is same-price competition. Read the mix wrong and you stock the wrong model.
Broken down: January–July 2026 exports already passed 6 million units, about +18% year on year, with NEV (BEV+PHEV) rising from ~28% to ~35% of export.
The math on opportunity cost: if you only order petrol or only BEV, you miss the PHEV growth line; at 12 million units, PHEV's ~2.76 million export pool means 1% of your market is 27,600 annual units, and at 8,000–12,000 yuan margin per car that is 220–330 million yuan of yearly gross profit — enough to fund a local sales team.
Regional splits matter: Central Asia, the Middle East and Latin America favor PHEV and fuel where charging is weak; Europe and parts of ASEAN accept BEV but with higher certification walls. Score models on “charging density + tariff + certification lead time” per target country, not on the headline total.
Sort models into “PHEV main / BEV pilot / fuel supplement” by target country and lock PHEV hits first; request the 2026 export-model list and exportable confirmation from makers; trial with “50% PHEV + 30% BEV + 20% fuel”. Always check the destination certification lead time before booking vessels. Treat 12 million as context and the mix as tactics.
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