A bill of lading is a document of title. Whoever holds the original can take delivery. On this order, to "put the customer at ease", we sent the copy of the bill, the container number and the arrival date right after sailing — which let the customer prove to his own buyer that the goods existed, while we lost our only leverage.
“The car had been at the port for three weeks and the customer kept saying he was raising the money. We later learned he had already collected a deposit from his own buyer using our copy of the bill of lading.”
—— A real post-mortem, West Africa order
Five control points
1Production starts only when the deposit clears
Verbal promises do not count; the car does not enter prep.
2Inspection video shows details only
VIN plate, interior, engine bay — never a wide shot that can be pieced into the whole car.
3Bill of lading consignee matches the payer
Any difference needs a written explanation.
4Balance milestone written into the contract
"Paid in full 7 days before arrival" beats "we'll settle after arrival".
5No post-arrival payment on a first order
Real customers understand; those who insist usually have a reason.
How to shoot the inspection video
- ✓Close-up of the VIN plate (10 seconds): proves this is the contracted car
- ✓A slow walk around the car (40–60 seconds): proves condition, without angles that can be cropped into a product shot
- ✓Cold start plus dashboard (20 seconds): proves it runs, with mileage captured in the same frame
- ✓Do not film: a full staged beauty shot, shots with landmarks in the background, or the packing list and bill of lading
Three lines that do not move
×Releasing the original bill of lading before the balance arrives
No exceptions, whatever the reason given
×Advancing destination-port costs for the customer
Cover it once and you will cover it every time
!Giving payment terms on a first order
From the second order, negotiate against the payment record
The case here has been anonymised, with amounts and dates blurred. Payment terms are governed by the contract between the parties; this is not legal advice. Last verified: 4 November 2026.