These two terms are not about expensive versus cheap. They are about where the line of responsibility is drawn. Move the line, and who buys insurance, who chases the carrier, and who bears a loss at sea all change.
FOB is delivery on board: freight and insurance are the buyer's from that point. CIF means the seller pays freight and insurance to the destination port, but risk still passes at shipment.
≤8%
Ocean freight as a share of vehicle price
0.3%
Insurance rate (on value)
2–3 weeks
Suggested quote validity
Three dimensions compared
| Item | FOB | CIF |
|---|
| Who pays ocean freight | Buyer | Seller |
| Who buys insurance | Buyer | Seller (on the buyer's behalf) |
| Point of risk transfer | On shipment | On shipment |
The most common misunderstanding: CIF does not mean "delivered and covered". If something happens at sea, the buyer claims on the policy the seller bought on their behalf — the seller does not hand over a new car. If the contract does not say so, there will be an argument.
What the difference costs
1Vehicle price (FOB Shanghai)
USD 12,000
2Ocean freight (ro-ro, West Africa)
About 1,900
3Insurance (CIF × 110% × 0.3%)
About 46
4Documents and handling
About 150
Three misconceptions
- ✓"CIF means delivered to the door" — it ends at the destination port; unloading, clearance and duties remain with the buyer
- ✓"FOB is always cheaper" — a small buyer without good freight rates often pays more
- ✓"Just quote a number, it can be changed later" — freight rates are valid for a short window; who absorbs a month's delay must be written down
How to choose
✓The customer has their own forwarder
Quote FOB and let them control it
!A buyer with a fixed budget
Quote CIF; a single landed price is easier to negotiate
×Quoting a fixed price to look good
When freight rises, you absorb the difference
Trade terms follow Incoterms 2020; taxes and clearance responsibilities follow destination-country law. Last verified: 4 November 2026.